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Exclusive deals and extras for The Substack Bookstore subscribers
Valued at US$47
Everything that determines whether your book sells on Amazon, in one document, with no guesswork.
A 12-part, 69-item checklist covering every lever Amazon gives you to sell more books, in the order you should pull them. Not a list of tips. Not a "10 Amazon hacks" blog post. A working document you tick off, section by section, the same way a marketing consultant would walk a client through it, except it's $47 (RRP), not $1,000.
Every single item tells you not just what to do, but what "good" looks like and why it matters. So you're not just checking boxes; you understand the decision behind each one well enough to make the right call for your specific book.
Founding plan required
Valued at US$37.
A step-by-step playbook for indie fiction authors who want 50 to 100 honest reviews before launch day. Includes a free outreach tracking spreadsheet.
Your book deserves more than seven reviews from people who already know you.
The readers who would love your book the most have never heard of it. The bookstagrammer who reads exactly your genre, posts detailed reviews twice a week, and has 4,000 genuinely engaged followers. The BookToker whose videos in your category regularly hit 30,000 views. The Substack writer whose readers trust every word she says about fiction. The Goodreads member who has reviewed 400 books in your genre and still gets excited about a new discovery.
None of them are going to find your book by accident. You have to find them first, pitch them properly, and give them enough time to actually read it.
That is what this guide is about.
Founding plan required
Valued at US$37.
A step-by-step playbook for indie authors who want 50 to 100 honest reviews before launch day. Includes a free outreach tracking spreadsheet.
Most indie authors think about reviews too late.
By the time your book goes live on Amazon, the window for building a strong review base has already closed. The bookstagrammers have a full content calendar. The BookTokers have a TBR pile six months deep. The Substack authors you want to reach are already committed to other reads.
The authors who arrive at launch with 50, 80, or 120 reviews did not get lucky. They started five months out. They reached out to hundreds of people. They made it easy to say yes. And they had a system.
This guide is that system.
Founding plan required
A free interactive tool that turns "here's my title and genre" into a brief your designer can actually work from. Normally USD37, free for Premium Tier members of The Substack Bookstore.
Founding plan required
Valued at US$99
A dedicated article about you and your book, written by Fleur, sent to 3,000+ email subscribers and restacked across the 34,000+ Substack Bookstore network. Unlike a single Note, this gives your story real space: why you wrote the book, what makes it worth reading, and a buy link in context, then it stays live in the archive, working for you long after the send date. Choose your preferred publication date from the read-only promo calendar (linked below), subject to availability, then DM Fleur to lock it in.
Calendar access is view-only; date bookings are confirmed by DM, not self-service editing. One feature article per subscriber per year, included free with your Premium subscription.
Founding plan required
7 Quick Wins to Get Your Book Seen More Often - Valued at US$9
Most indie authors set up their Amazon page once and never return. Meanwhile, their book sits invisible in a crowded marketplace while readers who would love it never find it.
That is the visibility gap. And it is fixable.
This checklist covers seven high-impact, low-effort wins that work quietly in the background for the life of your book. No paid advertising required. No algorithm hacks. Just the fundamentals that most indie authors skip.
Each item includes a Quick Win: one specific action you can take today.
Annual plan required
Stop guessing whether your listing actually works. Get a real analysis, in seconds.
You've read the advice. You still don't know if yours is good.
You know your description should hook readers in the first two sentences. You know your title needs to work at thumbnail size. You know your subtitle shouldn't just describe the format. You've read every checklist.
And you still have no idea whether your actual title, subtitle, and description, the ones live on Amazon right now, are doing their job.
That's the gap this tool closes.
RRP US$17
Annual plan required
Perk valued at US$97 — Your own dedicated, professionally written page on stackspublishing.com, permanently indexed by Google. Unlike a one-off social post, this works for you around the clock: a real backlink from an established domain, discoverability alongside other indie authors readers are actively browsing to find someone new, and a polished landing page you never have to build, write, or maintain yourself. List once, stay visible. See it in action: stackspublishing.com/our-indie-authors Use the form below to add your details for your own page.
Annual plan required
Valued at US$14
Write with purpose. Market with clarity. Reach the readers who will love your book.
If you’ve ever struggled to explain who your book is for or how to reach them, this 10+ page guided worksheet will give you the focus you’ve been missing.
Created by Stacks Publishing, it walks you step-by-step through defining your ideal reader — their demographics, interests, motivations, and emotional drivers — so you can write and market with confidence.
This is the exact formula I've used to guide hundreds of authors to success and dozens to Amazon category bestsellers.
When you understand your reader, every choice becomes easier: your title, cover, blurb, categories, and launch plan all start to click into place.
Download now and start building the foundation every successful author begins with — a clear, powerful understanding of who you’re writing for.
Annual plan required
Find out exactly where your author platform stands — in under 10 minutes.
Most indie authors have no idea whether their platform is working for them or against them.
They're posting on Instagram, sending newsletters, maintaining an Amazon page — but they have no clear picture of whether any of it is building toward something, or whether critical gaps are quietly costing them readers, credibility, and income.
The Indie Author Platform Scorecard changes that.
It's a fast, structured diagnostic tool that assesses your author platform across every dimension that actually matters: your Amazon page, your author profile, your email list, your social presence, your review strategy, and your discoverability. In under ten minutes it tells you where you're strong, where you're weak, and — most importantly — what to fix first.
RRP US$14
Annual plan required
Valued at US$47
One dedicated Note about your book, written by Fleur to maximise conversion, sent out and restacked across the 34,000+ Substack Bookstore network. Most authors see dozens of clicks through to their book link, with some going on to hit Amazon bestseller status (not guaranteed). Choose your preferred send date from the read-only promo calendar (linked below), subject to availability, then DM Fleur to lock it in. Calendar access is view-only; date bookings are confirmed by DM, not self-service editing. One Note per subscriber per year, included free with your annual subscription.
Annual plan required
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