Indie Authors, Your NEW Substack Book Marketing System Is Here

Finally, grow your audience and sell your book with two top experts

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We’re jumping out of our skin, excited! 🎉

This is the moment indie authors on Substack have been waiting for.

Today, we present a complete system for writers who want to build a real audience and actually sell their books.

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Because writing a book is one thing.

But launching it? Marketing it? Turning readers into subscribers and buyers without selling your soul?

That’s a whole different story.

Three weeks back, Fleur posted a Note that struck a nerve:

She shared the concept for The Substack Bookstore — a place where readers get to support Substack Authors, and authors get real book sales in return.

Not followers. Not deadweight. Actual people who read what you write and want more.

The response? Unreal.

↗️ 160+ comments
↗️ 1300+ likes
↗️ 1,200 new subscribers in two weeks
↗️ 26 paid members joined in the first 7 days

We knew Substack needed something like this.
We didn’t expect it to blow up that fast.

So we worked behind the scenes to make this happen…

And now — we’re going all in.

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The Substack Bookstore x The Online Writing Club = Your One-Stop Shop

We’ve officially joined forces:

The Substack Bookstore (by Fleur Hull, professional book coach and editor, Amazon bestselling author) + The Online Writing Club (by Kristina God, professional marketing and brand manager, top #25 in Education category on Subsatck globally).

One from Australia. One from Germany.

Both successful mompreneurs. Both juggling life, work, and everything in between.
And both deeply committed to making this space actually work for writers.

Because we’ve seen too many talented authors stuck in the same spot:

“I don’t know how to grow my list.”

“I have no idea how to publish and market my book.”

“I feel like I’m doing everything... and nothing’s working.”

We’ve been there.

That’s why we built this.

What The Substack Bookstore is doing for the Little Guys

Right from the beginning, this Bookstore has been about getting visibility for debut and indie authors, who struggle to be seen amongst the 70,000 new books published on Amazon every week.

In less than 3 weeks, there have been over 12,000 views of the Substack Bookstore listings:

And what’s more exciting is that 100% of readers browsing the listings are clicking on book links (this is from the Fiction listing page):

And readers are buying:

Show Your Awesomeness, Be Seen and Finally Shine

We are absolutely committed to getting more visibility, more sales, and more subscribers for the authors in The Substack Bookstore.

The Bookstore will always remain 100% for Substackers with debut/self-published books to give the little guys the chance to shine in a crowded marketplace.

This new partnership expands the opportunities for authors and their books to be seen by Kristina’s Online Writing Club audience of 14,500+ subscribers, which is a huge boost for The Substack Bookstore.

I (Fleur) have thought carefully about linking The Substack Bookstore brand with The Online Writing Club, and honestly, it’s a no-brainer. Kristina is one of the truly '“good guys” of the Email List and Substack Growth experts - she has been offering tons of free content to help indie writers since 2022 and built her audience while being pregnant from scratch. In January 2024 she turned on the paid button and built a thriving email list and community of authors, (new-ish) writers, dreamers and creators.

Allowing the Bookstore audience to have access to Kristina’s insights is an excellent opportunity for us all to learn more (me, included) about buidling an email list, Substack growth and feel inspired by authors who have gone before us, in the context of author platforms.

We will always have your back as an indie author and will be constantly looking for ways to help you grow your audience and sell more books. This is one such opportunity.

Awesome NEW Perks For Paid Subscribers

Of course, you ask,

“What’s in it if I join?”

Because this collab is the start of something BIG… we’re doing something bold and offering you up to 80% (!) off the annual membership for both - The Substack Bookstore + The Online Writing Club.

Here’s the biggest LAUNCH promo ever and what you’ll get:

If you join The Substack Bookstore NOW:

☑️ The next 50 free subscribers who fill in the form in their welcome email get one free standard listing

☑️ Submit your book (fiction or non-fiction) and finally get seen

That’s already awesome, but what’s in it when you become a paying member and join the movement?

✅ Annual paying subscribers get up to three priority listings, linked to your Substack, to win new subscribers and potential readers

✅ Bestseller subscribers will also get a bestseller book launch plan from us (book coach + marketing brain combined!), up to six listings, featured in their own post (to 2.6k+ readers and growing, with Kristina cross-posting to 14,500 subs several times per month) and a promotional note at launch (or a time of your choosing)

✅ All paying members get the opportunity to list one of their back-catalog books, or a mini-book, in the free book listings, where readers can get a book for free by providing their email and joining the author’s Substack.

Join The Online Writing Club

✅ For annual subscribers: Go through our complete Substack for Authors Beginners Course (soon updated with the latest changes + Fleur’s insights)

✅ Access 50+ replays of interviews and live sessions with (NYT bestselling or Amazon) authors, writers, creators, and dreamers like Evelyn Skye (Damsel), Colette Fehr, Tanmeet Sethi, Karen Salmansohn + newsletter growth tips from legends like Justin Welsh or Jay Clouse

✅ Get the chance to publish a guest post and be seen by 14,500+ readers

✅ As a VIPer, you have direct access to Kristina. You can meet her for a newsletter audit, strategy session, and (depending on your goals) get personalized marketing insights (Usually it’s $890. Today $590!).

Join Us NOW!

If you’ve ever felt overwhelmed, invisible, or just plain tired of figuring this all out on your own…

This is your chance to plug into a system that’s already working.

You don’t have to choose between growing your Substack or selling your book.

Now you can do both with community, support, strategy, and a few wild perks along the way.

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Let’s build something powerful. Together.

Part of The Substack Bookstore Ecosystem

This newsletter is part of The Substack Bookstore ecosystem — Substack’s most trusted hub for indie authors.

Together, our publications support every step of your author journey:

• The Substack Bookstore – The heart of our ecosystem. List your books and get increased visibility with our subscriber base of 2.9k+ authors and readers. Discover and support independent authors, and see how every Bestseller Tier author campaign reached Amazon category bestseller status since the Bookstore launched.

• The Online Writing Club – A newsletter which helps writers start, grow, monetize and market their writing and newsletter online, created by global top #20 Education Substack Bestseller and mompreneur Kristina God. Her newsletter covers Substack, freelancing, Medium blogging, and book publishing - the motto: get paid to be you!

• Book Yourself Rich - I built a $2M career from words. Now I help experts, consultants and authors do the same — by turning their knowledge into books that build authority and income.

• Free Books First – Readers get early access to free and discounted indie books before they hit the charts. Authors get access to 2k+ readers to request Beta and ARC reviews.

• Editorial Reviews – Connect with vetted reviewers and earn powerful blurbs to boost your book’s credibility and conversions.

Every publication in The Substack Bookstore Ecosystem exists to help indie authors get seen, sell more books, and build lasting visibility.

Work with Fleur

If you’re ready to take your author journey further, I’d love to help. Whether you need clarity on your publishing path, hands-on book marketing support, or guidance to grow your author platform, you don’t have to do it alone. Explore my author services below and start building your platform with purpose, clarity, and confidence.

• The Indie Author Hotline - Subscribe and I’ll answer your questions via DM or voice note within one working day, so you don’t have to wait for a weekly coaching call.

• 360-degree Book Marketing Blueprint - I’ll give you the exact playbook we’ve used to get dozens of authors to Amazon category bestseller status. Upgrade to Founding Member in the Author Growth Substack to access this service.

• Substack Clarity Audit - Your Substack deserves the clarity and polish that turns casual readers into loyal subscribers.

All of my services are listed on my Stacks Publishing website Author Services Page.